7 Reasons Why Your Facebook Ads Are Not Getting You The Results You Hoped For

No Research

Who's your ideal client? What's that painful problem your ideal client experience? And what are your ideal client's desires and dreams?

If you are not absolutely clear about these things, you will simply fail.

Unfortunately, most people just skip this part, because it's not that stimulating as creating your ad. But it's necessary if you want to resonate with your ideal client.

So, do your research first, before doing anything else.

Broken Sales Cycle

Facebook advertising is just a traffic source. It's a vehicle for your message & offer.

So, if your message & offer is poor, guess what? Your ads will not magically work.

You need to have an irresistible offer and message that appeals to your ideal clients.

And before you think about scaling your business with Facebook ads...You need to have a converting sales process in place.

It will be different based on the business you have.

If you're in eCommerce, your sales process is probably a product page with upsells.

If you're selling a service or course, it can be a simple two step funnel.

If you're selling products in a shop, it can be some type of jaw dropping offer with upsells.

No matter what it is for you...Your sales process needs to convert in order to make Facebook advertising work.

No Strategy

Here's the reality, most people jump straight into ads manager and start creating ads, and then wonder why it doesn't work. Well, let's be honest, even monkey can learn how to click on the buttons in ads manager and create a campaign, but the strategy behind it is what makes the difference.

Most people don't even know what their KPI's (Key Performance Metrics) are. When I help my clients with their campaigns, the first thing we do is this:

We reverse engineer their target numbers and set up our KPI's. We have a really clear strategy before we even jump into ads manager.

How can you track the results of your campaign, if you don't' even know what numbers you need to hit?

The same applies with your ad copy, targeting and ad creative. You need to create a structure of the campaign first. How many audiences you're going to test? How many variations with your copy?

Not Enough Testing

Facebook ads are all about testing & refining. You need to test a lot of different variations to find the best possible combinations of Audience, Message, and Creative.

Let’s say you create a campaign and target just one specific audience, with just one message and one ad creative.

How many variations you’re testing? Just ONE and that’s a problem.

This is what most people do and that’s also the main reason why the majority of them fail.

Now, let’s imagine the second scenario, where you create a campaign and target 10 different audiences, with 3 different messages and 3 different ad creatives.

Now, you’re testing 90 different variations, which means that you just 90x your chances for success. This is one of the basic but the most overlooked part of creating and launching profitable Facebook advertising campaigns.

Making Decisions Based On Emotions

Have you ever launched a campaign and then check the results every few hours...or even minutes? It's tempting, I know as you're spending your hard earned money. Facebook advertising needs to be done on a scientific basis.

No assumptions.

No guesses.

No emotions.

If you want to succeed, make your decisions only based on REAL data and numbers.

So, realise, that money you invest into FB ads can possibly be lost

.

You need to be OK with that, otherwise, save some budget first.

Not Using Retargeting

You’ll see the best ROAS (return on ad spend) from your retargeting campaign, simply because you target people who already know you. It’s your WARM audience. Most people will simply not do, what you want them to do. So, if you’re spending money and time to run traffic from cold traffic, make sure to set up a proper retargeting campaign that follows up with EVERYONE who engaged with your brand, but didn’t take the next step yet (booking a call, purchase, etc)

Not Optimising

Too many people just give up too early. Remember, Facebook Ads are about TESTING & REFINING.

Usually, when you launch a brand new campaign, something will be broken.

It’s rare that everything would work perfectly on the first try. Unfortunately, most people have extreme expectations and when something isn’t working they get disappointed and just give up.

But this is just a part of the process.

When you launch a new campaign, wait for 4-7 days and then put everything into a spreadsheet. How much you spent, what was your cost per click, cost per lead, cost per sale, etc…

Check all the numbers and based on data identify which part is a broken.

I already mentioned that you should set up your KPI’s before you even touch Fb ads.

So, which part is out of KPI’s? Maybe you find out that conversion rate on your landing page is below your KPI. Then just focus only on that.

Tweak one thing at a time and continue to run your ads. This is the process.

Always check REAL data, identify what’s broken and then go and FIX it. If you do this, you’ll perfect your ads and sales process, and build a machine that’s generating your profitable ROI.

Then you can have fun with scaling.

#wildemarketing